Recent Trading Standards Actions on SNUS & Nicotine Pouches in the UK

Over the past 12 months, UK Trading Standards authorities have intensified efforts to address the sale of illegal high-strength nicotine pouches and SNUS. These products often lack proper English labelling and safety instructions and pose significant health risks, particularly to teenagers and young adults. In Oxfordshire alone, more than 900 cartons of non-compliant nicotine pouches were seized, with additional confiscations reported in Dorset, Windsor and Maidenhead. The absence of clear usage guidelines raises concerns about potential nicotine overdosing among consumers.

Nicotine pouches are small sachets placed under the upper lip, delivering nicotine without tobacco. They are also considered less harmful than smoking, but they are not recommended for individuals under 18. Standard nicotine pouches typically contain between 6 and 20 milligrams (MG) of nicotine. However, some illicit products have been found with nicotine concentrations as high as 150 mg, significantly exceeding the average 10-12 mg found in traditional cigarettes. Such elevated levels heighten the risk of adverse health effects, including nicotine poisoning. ​

The surge in the popularity of these nicotine pouches has been partly attributed to endorsements by influencers and athletes. A recent study indicated that one in five professional footballers surveyed used nicotine pouches.

Legality of Snus in the UK

SNUS, a moist powdered tobacco product traditionally used in Scandinavia, is illegal to buy or sell in the UK. This ban stems from a 1992 European Union directive aimed at reducing the availability of certain tobacco products considered harmful. Despite the UK's departure from the EU, the prohibition on SNUS sales remains enforced under The Tobacco and Related Products Regulations 2016. However, possession and personal use of SNUS have never been criminalised in the UK, allowing adults over 18 the freedom to use it while preventing its commercialisation. However, nicotine pouches that do not contain tobacco are legal in the UK. These products offer an alternative for those seeking smokeless nicotine options. Nonetheless, the lack of specific regulations concerning their advertising, strength, or age restrictions has raised concerns. Currently, these products fall under the General Product Safety Regulations, necessitating clear labelling and safety guidelines in English. The government has acknowledged these issues and plans to introduce new legislation aimed at preventing nicotine products from being marketed to children, alongside a £30 million investment in enforcement.

To avoid purchasing illegal and dangerous products, it is crucial to buy nicotine pouches from trusted, legitimate sources. The number one leader in the UK buynicotinepouches.co.uk is trusted by the nation!